walk into a Target or a Walmart in the middle of the blistering summer heat,
only to wonder what in the world they’re doing with Halloween decorations
already out on display?
an age-old question we’ve probably been asking ourselves with no real answer in
sight. However, now we can know for sure. Experts are saying that it boils down
to one thing: competitiveness.
University Retail Management Professor, Richard Feinberg, says, “The
marketplace is so competitive that they can’t take a chance that people are
going to spend their $50 elsewhere.”
big chain retailers like Target, Stop & Shop, and Walgreens, are among
those who put their Halloween decorations out earlier than normal. The idea
behind that is a way of gauging what the popular decoration items are for that
year ahead of schedule. This then allows them to replenish stock that’s in high
demand throughout the season.
Kirn, executive director of the David F. Miller Center for Retailing Education and
Research at the University of Florida, says that releasing Halloween
decorations early will highly influence buyers to consider buying stuff
throughout the season selling period, also known as the “Christmas creep.”
Black Friday is a huge part of the debut for winter holiday decoration buying.
Naturally, all of this is just to get shoppers in the stores sooner where they
can spend more on the seasonal things like plastic pumpkins and reindeer-themed
influence, is making sure that the shelves are always stocked. More stores are
keeping smaller inventories, based off what’s selling and what’s not, therefore
it’s becoming normal for stores to fill their shelves with new items rather
than old. Marlin Hutchens, the market vice president at Walgreens, says that since
there’s not much storage space for items, it just all goes out on the display floor.
This will also bring in the logistical factor too.
you’re reading this and already feeling the Halloween holiday spirit, here’s a
list of the retailers that are already selling their merchandise now:
- Stop & Shop
- Home Depot
- Pier 1
Story Source: Online